Your characters as an adventure. Free for you.
A QR code on a book, plush toy or pack starts a treasure hunt with your characters. Families play it at home. Getting started costs you nothing. Families who want more buy further quests, and you earn on every sale.
For rights holders in children's TV and animation, book publishing, toys and games, and magazines.
How families experience your world. Try it right here:
What’s in it for you
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A free marketing tool
A QR code turns a book, plush toy or pack into a game. Your product becomes worth more, at no cost to you.
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New revenue from your brands
Families who want more buy further quests or a card deck. You earn on every sale.
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Families live your world
Your characters give the clues and your story carries the riddles. Children are not watching, they are inside it: at the dining table, in the garden, in their own room.
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Active play, not more screen time
The searching, climbing and puzzling happens in the real room. The phone only shows the next clue. That suits brands parents are happy to recommend.
What your world could look like
A licensed quest is a finished treasure hunt set in your world. Here is the principle, shown with our own mascot.
- Story and riddles are told by your characters, in your brand's voice.
- Cards, colours and typography follow your guidelines, with your logo if you like.
- Families print the cards and hide them. The children scan and search.
- A quest only goes live once you have approved it.
Our quests and the demo are currently available in German only.
Three ways to work together
A risk-free start, and two ways to extra revenue.
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Marketing tool
1 quest
A QR code on the book, plush toy or pack. Families print the quest and play it at home.
Free product upgrade
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Card deck
5 to 10 quests
A ready-made game for retail: hide the cards, tap them with the phone, solve the riddles.
Retail margin or licence fee
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Platform
As many quests as you like
New quests with your characters, to print or to load onto the card deck. Families keep coming back for new adventures.
Licence fee per quest sold
How your quest library comes together
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Kick-off
We clarify goals, the children’s ages, languages and which brand you start with. Your team gets access to the Studio.
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Knowledge base
You send us your logo, characters and artwork. We agree on tone, narrative style and the rules for your characters together.
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QuestLab
10 to 100 quests, sorted by age and length, with a read-aloud voice if you like. We build them, or your team builds them itself with its own B2B access. Your editors read everything and approve.
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Launch
The quests go on sale: in our shop or yours, via a code in the book or on the pack.
We agree on terms together.Quests that come with books or products and physical formats are possible, too.
The QuestLab: where your quests are made
Our team builds your quests in the QuestLab, or your team works in it directly with its own B2B access. Your editors review and approve.
Author and reviewers
An AI author writes the story and riddles, reviewer agents check every draft before a person sees it. Nothing changes the quest until you accept it.
Your style as the template
Book pages, artwork or photos of your exhibition set the style for every image. The first image sets the look, all others follow it.
Image rules per station
You decide what an image may show and what it may not. A reviewer flags images that don’t fit or give a hiding place away.
Only approved quests go live
Drafts stay in the QuestLab. A quest only goes live when you publish it.
See how your quests are played
In the dashboard, without cookies and without personal data.
From printing to the finish
Per quest: how often the cards were viewed and downloaded, the start was scanned, each station was solved and the finish was reached.
Where it gets stuck
Failed scans and wrong answers per station show which riddle is too hard or which code is badly placed.
Privacy first
Counted without cookies, without a consent banner and without any device or personal ID. You see totals per step, never profiles of individual children.
Sales and redemptions
We report shop sales and redemptions through your codes separately.
What already exists
These building blocks are part of the product today, not just slides.
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Partner Link: "Matches the book"
Every quest in the shop can carry a link to your book, product or shop. The treasure hunt leads families straight to what goes with it.
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Free redemption links
A QR code in a book, a magazine or on packaging gives buyers the matching quest for free. One link covers the whole print run, no individual codes needed. We report redemptions separately from sales, as reach.
We built this for our first use case: a children's book.
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A playable demo
Further up this page you can play through how a quest feels for a family, right in your browser.
Try the demo
Brand protection and child safety
This is what licensors check first, so we put it up front.
Your brand stays your brand
- Approval for every questNothing goes live without your yes.
- Brand FencingAn approved quest is locked. Families only adjust their own copy, such as the birthday child’s name. The original only changes with you.
- No unlicensed third-party IPUnlicensed third-party IP is banned from the marketplace.
Children stay protected
- No child accounts, no child dataThe game has no profiles, names or e-mail addresses.
- No ads, no chatThe game shows no advertising and children cannot message each other.
- Adults are presentQuests are meant for playing together at home, with supervision.
- No tracking in the gameFor this website, see the privacy policy.
We send security and data protection documents on request. More in the Trust Center (German).
Request documentsStart small
No need to plan a whole programme up front. Three ways to try it.
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Pilot quest
One quest set in your world. You judge tone, look and playing experience before we talk about more.
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A real partner quest
We send you a finished quest from one of our publisher and author partners as a PDF. Print it, hide the cards and play it through with your kids.
Thank you! We got your message and will be in touch soon.
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Partner deck
On request we send you our partner materials.
Talk to us
David Dietrich will talk with you about your world, possible formats and a pilot quest.
Send an inquiry
Thank you! We got your message and will be in touch soon.