Turn your brand into an adventure families play.
A QR code on packaging, a flyer or a promo card starts a treasure hunt in your design. Children run, search and solve riddles while the phone only shows the next clue. Families play for free, without an app or an account.
Our demo and quests are currently available in German only.
How a quest on your pack plays. Try it right here:
Where a quest starts
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Packaging & product
The QR code on a yoghurt pot or a cereal box becomes the starting point. The family scans it at breakfast, prints the cards and hides them around the home. Your product is where the story begins.
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Retail & point of sale
A treasure hunt through your store. Children solve riddles between the shelves while their parents shop in peace and stay longer.
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Campaigns & events
Flyers, promo cards, prize draws or a trade-fair stand. Your audience spends real minutes with your brand without downloading anything.
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Museums, tourism & schools
A quest through an exhibition, a town or a school building, with codes at stations you choose. The exhibits and places are the answers, and there is no IT integration to do.
Example: a breakfast pack
What a quest on the pack can do. The rates are assumptions for illustration, not measured figures.
- 5,000,000packs stand on kitchen tables across Germany, Austria and Switzerland.
- 250,000families scan the code at breakfast (5 %).
- 100,000parents print the cards and hide them (40 %).
- 20 minutesper quest, at the low end.
100,000 families × 20 minutes = 2,000,000 minutes with your brand, played together.
Why families play along
Reach without the data question
Families and children are hard to reach online, and the rules are strict. A quest needs no account and collects no personal data from the players.
- No child accounts, no child dataThe game has no profiles, names or e-mail addresses.
- No ads, no chatThe game shows no advertising and children cannot message each other.
- No consent banner in the gameThe analytics count without cookies and follow no individual.
Moving instead of staring at a screen
The phone only gets things going. Then children run through the home, the store or the exhibition, look for hiding places and solve riddles.
- Your brand stays tied to an experienceChildren remember what they did themselves.
- Adults play alongParents hide the cards or walk with the children from station to station.
- A fit for health topicsA quest gets children moving, for example for health insurers.
We send security and data protection documents on request. More in the Trust Center (German).
Try the demoHow a campaign runs
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Create a campaign quest
We build it for you, or you get your own B2B access to QuestLab or the Studio and build it yourselves. We set up your account for you.
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Put a QR code or link on your material
Packaging, posters, flyers, tickets or exhibition labels. The cards come as a PDF, with your logo.
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Your audience plays for free
A phone camera and a browser are enough. No app, no account, no cost for the players.
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You see how far they get
How often the cards were downloaded, the start was scanned and the finish was reached, and which station is a sticking point.
Want to test first?We start with one pilot quest, then you decide on ongoing use.
Are you an agency?You get your own access and build the quests for your clients yourselves, without e-mail ping-pong with us. Each client brand gets its own account with its typeface, colours and logo.
The QuestLab: where your quests are made
Our team builds your quests in the QuestLab, or your team works in it directly with its own B2B access. Your editors review and approve.
Author and reviewers
An AI author writes the story and riddles, reviewer agents check every draft before a person sees it. Nothing changes the quest until you accept it.
Your style as the template
Book pages, artwork or photos of your exhibition set the style for every image. The first image sets the look, all others follow it.
Image rules per station
You decide what an image may show and what it may not. A reviewer flags images that don’t fit or give a hiding place away.
Only approved quests go live
Drafts stay in the QuestLab. A quest only goes live when you publish it.
See how your quests are played
In the dashboard, without cookies and without personal data.
From printing to the finish
Per quest: how often the cards were viewed and downloaded, the start was scanned, each station was solved and the finish was reached.
Where it gets stuck
Failed scans and wrong answers per station show which riddle is too hard or which code is badly placed.
Privacy first
Counted without cookies, without a consent banner and without any device or personal ID. You see totals per step, never profiles of individual children.
Your brand, your words
- Your lookYou set typeface, two colours and logo once, and they apply to all your quests. Your logo is on the printed cards and appears as the sender at the end of each quest.
- You approve everythingThe quest assistant writes a draft, and you check and change every sentence and every image. A quest only goes live when you publish it.
- Pause and correctPlayers cannot change anything in the content. You can pause a live quest and improve its texts and images.
- Your own print designYou can add your own layout. We place the QR codes at the spots you mark.
Talk to us
Tell us about your brand and where your quest should start. We will tell you how we build it and what you can start with.
Send an inquiry
Thank you! We got your message and will be in touch soon.